About us
These Guys I Know is a strategic storyteller and brand partner for smart brands and businesses. We work with brands (both personal and business) to build meaning, cultural relevance, and long-term positioning. We shape narratives, build platforms, and bring strategic weight and impact along with sustainable visibility.
Born from the world of media, These Guys I Know works across many industries, seamlessly moving across platforms. We are built for the modern era. We are passionate about both social good and commercial outcomes. Utilising our extensive and innovative tool kit, we deliver work built on both creativity and critical thinking. In today’s fast moving and fragmented world - we put things together.
Welcome to These Guys I Know.
(In New Zealand, These Guys I Know is an All of Government Agency for Creative and Media Services - you can find out more about our services here.)
​
​
Founders
Amanda Wilson
Amanda Wilson is a leading New Zealand brand and business strategist with deep expertise in PR and Media relations, marketing, and go-to-market strategy. Amanda brings senior-level strategic leadership shaped by decades working across broadcast media, large corporates, and high-growth organisations. She is the founder and a lead strategist at These Guys I Know, where she partners with clients ranging from start-ups to established enterprises to build strong brands, clarify positioning, and drive real results. Previously, Amanda held executive marketing roles including Director of Marketing & PR at MediaWorks NZ and Head of Business Marketing at Tourism Holdings Limited. She has led major national campaigns, broadcast launches, and award-winning brand initiatives. Known for her ability to connect strategy with execution, Amanda specialises in brand strategy, audience insight, and integrated marketing approaches that deliver measurable impact across media, digital, and live platforms.
Ant Farac
Ant Farac is an award winning New Zealand creative director, designer, and producer with over 30 years’ experience shaping high-impact brands and content across broadcasting, media, and digital platforms. Best known for leading the creative architecture behind major New Zealand media brands including Three, ThreeNow, and Newshub, Ant brings broadcast-level craft to modern, fast-moving content environments. A highly awarded multidisciplinary creative, he specialises in brand identity, creative direction, storytelling, and agile content production, bridging big ideas with practical execution. At These Guys I Know, Ant provides senior creative leadership and hands-on delivery, helping organisations create distinctive, effective work that cuts through across TV, streaming, social, and emerging digital channels.