Amanda Wilson
DESIGN SAVED THE NEW YORK SUBWAY SYSTEM - IT WAS MEANT TO DO THE SAME FOR NEWSHUB.
It was while traveling the New York subway and appreciating how the most populated city in the US explained its complex navigation...
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Amanda Wilson
- Jul 3
- 4 min
THE HOME AND AWAY CONUNDRUM.
Many, many thousands of cuts have contributed to the death of 3News / Newshub which sadly plays out this week. And many, many over the...
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Amanda Wilson
- Nov 18, 2023
- 2 min
ALL HAIL TINA FROM TURNERS! A TRIUMPH FOR BRAND.
Today we found ourselves thinking about Tina from Turners. This isn’t unusual. She is often on our minds. Because, Tina from Turners...
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Amanda Wilson
- Nov 18, 2023
- 3 min
CREATING A NATION OF BLOCK-A-HOLICS. BLOCK NZ LAUNCH
In 2012, MediaWorks TV embarked on a transformative journey, strategically placing local content at the forefront of its programming....
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Amanda Wilson
- Nov 18, 2023
- 2 min
MAKING ROOM FOR QUALITY JOURNALISM. NEWSROOM BRAND.
Problem : Increasing distrust of media as a result of a number of issues including increased sources and digital landscape - focus on...
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Amanda Wilson
- Nov 2, 2022
- 1 min
DUCKROCKERS - BACK TO THE 80'S! OPENING TITLES & GFX
We're 80's kids and were big fans of the movie Sione's Wedding back in the day - so we were pleased to contribute to Duckrockers - the...
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Amanda Wilson
- Jul 26, 2022
- 5 min
DRIVING YOUR STORY THROUGH PR. RISKY BUSINESS OR BENEFITS GALORE?
These Guys I Know is not a PR Agency in the traditional sense (to be fair - we’re not particularly traditional in any sense!), but we...
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Amanda Wilson
- Mar 8, 2022
- 2 min
WE WATCHED THE SUPER BOWL. WELL, THE ADS AT LEAST.
In 1984 Apple launched their new Macintosh computers through a 60 second advertisement in the Super Bowl. Their ad “1984” cost 1 million...
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Amanda Wilson
- Mar 8, 2022
- 2 min
ALL HAIL THE "PROCESS OF DESIGN SQUIGGLE".
This pretty basic looking scribble brings us comfort and is a constant source of reference when up to our eyeballs in a project. We are...
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Amanda Wilson
- Jan 24, 2022
- 2 min
TO EXPLORE OR EXPLOIT? IN SEARCH OF THAT ELUSIVE HOT STREAK.
Jackson Pollocks famous drip paintings were created within a 3 year period of intense focus during his career, considered now as his "hot...
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Amanda Wilson
- Dec 31, 2021
- 2 min
PERSONAL BRANDING - SELF-AWARENESS AND REFLECTION IS THE KEY.
Working on personal brand projects for clients recently, I realised that the greatest tool you can have in personal branding is...
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Amanda Wilson
- Oct 31, 2017
- 4 min
AMANDA "IS" REMINISCING ABOUT SOCIAL MEDIA AND THE DECISION TO "DO TWITTER"
This article was written in 2017. Still felt relevant, might delete later. Logging on to Facebook this morning I was served a cute video...
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