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These Guys I Know
1 day ago3 min read
THE MATRIX: 25 YEARS LATER, STILL PLUGGED INTO THE FUTURE OF AI AND CREATIVITY
I suppose in the world of Linked In, I’m a bit like Neo is to the Matrix. Aware that something is going on but not fully plugged in, so...
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These Guys I Know
1 day ago4 min read
$8 MILLION MOMENTS: AT THE BIG GAME, BRANDS DON’T COME TO PLAY
It’s been a couple of years since we wrote about the Super Bowl. By the end of today, the world will be over it - ala Jaguar commentary,...
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These Guys I Know
Nov 26, 20242 min read
THESE GUYS I KNOW PROUDLY JOINS THE ALL OF GOVERNMENT (AOG) PANEL FOR CREATIVE & MEDIA SERVICES. FIND OUT WHY.
We’re proud to have been selected to join the All-of-Government (AoG) panel for Creative & Media Services. This panel allows government...
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These Guys I Know
Jul 3, 20242 min read
DESIGN SAVED THE NEW YORK SUBWAY SYSTEM - IT WAS MEANT TO DO THE SAME FOR NEWSHUB.
It was while traveling the New York subway and appreciating how the most populated city in the US explained its complex navigation...
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These Guys I Know
Jul 3, 20244 min read
THE HOME AND AWAY CONUNDRUM.
Many, many thousands of cuts have contributed to the death of 3News / Newshub which sadly plays out this week. And many, many over the...
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These Guys I Know
Nov 18, 20232 min read
ALL HAIL TINA FROM TURNERS! A TRIUMPH FOR BRAND.
Today we found ourselves thinking about Tina from Turners. This isn’t unusual. She is often on our minds. Because, Tina from Turners...
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These Guys I Know
Nov 18, 20233 min read
CREATING A NATION OF BLOCK-A-HOLICS. BLOCK NZ LAUNCH
In 2012, MediaWorks TV embarked on a transformative journey, strategically placing local content at the forefront of its programming....
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These Guys I Know
Nov 18, 20232 min read
MAKING ROOM FOR QUALITY JOURNALISM. NEWSROOM BRAND.
Problem : Increasing distrust of media as a result of a number of issues including increased sources and digital landscape - focus on...
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These Guys I Know
Nov 2, 20221 min read
DUCKROCKERS - BACK TO THE 80'S! OPENING TITLES & GFX
We're 80's kids and were big fans of the movie Sione's Wedding back in the day - so we were pleased to contribute to Duckrockers - the...
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These Guys I Know
Jul 26, 20225 min read
DRIVING YOUR STORY THROUGH PR. RISKY BUSINESS OR BENEFITS GALORE?
These Guys I Know is not a PR Agency in the traditional sense (to be fair - we’re not particularly traditional in any sense!), but we...
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These Guys I Know
Mar 8, 20222 min read
WE WATCHED THE SUPER BOWL. WELL, THE ADS AT LEAST.
In 1984 Apple launched their new Macintosh computers through a 60 second advertisement in the Super Bowl. Their ad “1984” cost 1 million...
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These Guys I Know
Mar 8, 20222 min read
ALL HAIL THE "PROCESS OF DESIGN SQUIGGLE".
This pretty basic looking scribble brings us comfort and is a constant source of reference when up to our eyeballs in a project. We are...
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These Guys I Know
Jan 25, 20222 min read
TO EXPLORE OR EXPLOIT? IN SEARCH OF THAT ELUSIVE HOT STREAK.
Jackson Pollocks famous drip paintings were created within a 3 year period of intense focus during his career, considered now as his "hot...
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These Guys I Know
Jan 1, 20222 min read
PERSONAL BRANDING - SELF-AWARENESS AND REFLECTION IS THE KEY.
Working on personal brand projects for clients recently, I realised that the greatest tool you can have in personal branding is...
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These Guys I Know
Nov 1, 20174 min read
AMANDA "IS" REMINISCING ABOUT SOCIAL MEDIA AND THE DECISION TO "DO TWITTER"
This article was written in 2017. Still felt relevant, might delete later. Logging on to Facebook this morning I was served a cute video...
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