My first really substantial marketing role was as Head of Marketing for New Zealand’s largest music retail chain (Sounds). One minute we...

These Guys I Know has a strong interest in the future of work and workplaces - we have even led a “work from anywhere” tourism campaign,...

Content creation has never been easier. That’s good news - and bad news, depending how you look at it. It means of course, that anyone with a phone and an idea can make a post, a reel, a video, a blog - and millions of pieces of content flood the internet every single day.  But with that ease comes a flood of noise. 

​​ At These Guys I Know we built our service offerings to address pain points we had when client side. A biggie was PR. Paying,...

When it comes to Business to Business (B2B), an area of specialisation for These Guys I Know, the #1 driver of success is TRUST....

Arriving with the family at Disneyland in LA, the security guard twisted the tiny feet of the furry doll hanging from a backpack and...

Personal brand is a key service offered by These Guys I Know. Over the years, we’ve worked with celebrities, founders, business leaders,...

If we ever needed evidence that the world of news and event coverage has changed forever, the trial of Sean ‘Diddy’ Combs leaves us in no...

Positioning brand New Zealand to drive our tourism industry forward! Let's go. Tourism New Zealand has officially returned to its iconic...

From Could to Should: The Strategy Filter Your Business Needs

This article was originally published on StopPress - https://stoppress.co.nz/news/z-manu-world-champs-a-masterclass-in-sponsor-activation...

As a business leader in today’s “always on” world it can be difficult to stop - boundaries between worklife and homelife are increasingly...

It was a long road to get there but a great sense of satisfaction to see all three episodes of Heavyweight with Dave Letele now available...

I’m a little bit confused about the spend figures mentioned around these tourism initiatives of late (I won’t comment on the creative as...

I suppose in the world of Linked In, I’m a bit like Neo is to the Matrix. Aware that something is going on but not fully plugged in, so...

It’s been a couple of years since we wrote about the Super Bowl. By the end of today, the world will be over it - ala Jaguar commentary,...

Not sure who needs to hear this, but, in business - the point of making videos - is not to make videos.  I’ve been thinking about this a...

We’re proud to have been selected to join the All-of-Government (AoG) panel for Creative & Media Services. This panel allows government...

It was while traveling the New York subway and appreciating how the most populated city in the US explained its complex navigation...

Many, many thousands of cuts have contributed to the death of 3News / Newshub which sadly plays out this week. And many, many over the...