Marketing Strategy
& Support
Marketing Strategy and Services in Auckland
These Guys I Know delivers marketing strategy, campaign planning, and integrated marketing services for organisations across Auckland and New Zealand. We support businesses with marketing direction, campaign execution, and ongoing marketing support that connects brand, content, media and performance.
Senior marketing strategy & execution is what we do best
These Guys I Know provides marketing strategy and services for organisations across Auckland and New Zealand. We work as a strategic alternative to traditional marketing agencies, delivering senior-led thinking, campaign execution, and marketing programmes designed to drive real business outcomes.
Strategic marketing that drives growth, clarity, and momentum
Just quietly, we consider nearly everything we do to be marketing. Brand, PR, content, media and customer experience all shape how an organisation is understood in market. Our role is to connect those parts to a clear strategy and measurable business goals.
Integrated marketing across channels
With These Guys I Know you have immediate access to award winning marketers able to provide strategic direction and utilise all components of the marketing mix. From advertising, content, B2B marketing and websites, to media planning, buying, digital marketing and analytics, we develop strategies, campaigns and content that grows brands, generates leads and creates revenue. There are endless marketing tools & platforms available today. With strategy, PR, creative, media and design all under one roof, we’re able to plug these into your marketing requirements seamlessly and at pace. We are specialists in integrated marketing, putting together all of the parts to drive real results, making 1+1=3 so to speak!
Flexible marketing support models
As always, the marketing support we provide depends on client need. We can set overarching marketing direction, develop specific marketing plans for projects (campaigns, launches, releases), consult on your existing plans - providing recommendations and support as needed, serve as remote CMO, an outsourced marketing team or support and coach your existing team.
A Tidy Little Package by These Guys I Know delivers the core content and communications every brand needs to stay visible, relevant, and professional - in a repeatable manner. Senior and strategic marketing input, well managed for far less than the cost of a full-time marketing hire. We are offering a strictly limited number of Tidy Little Packages.
We love to share knowledge. We are passionate about the power of marketing.
Marketing services we offer
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Marketing strategy and planning
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Marketing campaign development and go-to-market strategy
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Brand work - strategy and implementation.
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Integrated marketing across digital, media, and content
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Senior marketing support / remote CMO
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Campaign and project marketing
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Marketing support for in-house marketing teams
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Search & AI visibility
Marketing work in action
Our marketing work spans brand launches, national campaigns, digital growth and ongoing strategic support. For Passive Fire New Zealand, we helped improve its website, search visibility, content and LinkedIn presence. For Water Safety New Zealand, we developed and delivered an integrated national behaviour-change campaign. For Star RV, we led the strategy, brand development and launch of a new premium tourism brand across New Zealand and Australia.
Who we help
We work with established organisations, growing businesses, founders and internal teams that need senior marketing leadership without building a full in-house department. Engagements can include a defined project, campaign support, remote CMO leadership or an ongoing outsourced marketing model.
Need senior marketing support?
Whether you need a marketing strategy, campaign plan, remote CMO or additional capability for your internal team, let’s talk about what would be most useful.
Award-recognised marketing and communications
Our work has been recognised across marketing, tourism, brand strategy and integrated communications. This includes award-recognised work for Tourism Holdings Limited and Silver in the Consultancy of the Year category at The Worthies for our work with Water Safety New Zealand.
These projects demonstrate how strategy, marketing, PR, media and content can work together to deliver measurable commercial and social outcomes.
FAQs About Marketing Strategy and Support
What is marketing strategy?
Marketing strategy is the plan behind how your brand attracts attention, builds trust and turns interest into action. It connects your audience, message, channels, content, campaigns and business goals so your marketing has a clear role and direction.
What does marketing support include?
Marketing support can include campaign planning, content planning, website updates, SEO and GEO recommendations, EDMs, social media, reporting, messaging, project management and practical delivery across your key marketing activity.
Do you offer fractional marketing support?
Yes. These Guys I Know can act as an on-demand marketing lead or senior support partner, helping businesses that need strategic marketing direction without hiring a full-time marketing team.
Do you work with in-house teams?
Yes. We often work alongside founders, leaders, internal marketing teams, communications teams and sales teams. We can provide strategy, structure, ideas, execution support or an extra pair of senior hands when things are busy.
Can marketing strategy help with SEO and GEO?
Yes. Good marketing strategy helps clarify what your brand should be known for, what questions your audience is asking and what content needs to exist. This supports SEO, Google visibility, GEO and how your brand appears in AI-generated answers.
What is the difference between marketing strategy and marketing execution?
Marketing strategy decides what needs to happen and why. Marketing execution makes it happen. At TGIK, we do both, so the thinking is connected to practical delivery.
Can you help with campaigns?
Yes. We help plan and deliver campaigns across PR, content, social media, email, website, partnerships and paid or owned channels. We focus on campaigns that are clear, useful and built around outcomes.
Do you offer one-off projects or ongoing support?
Both. We can help with a one-off marketing plan, campaign or audit, or provide ongoing support as a strategic marketing partner.
How do you measure marketing performance?
We look at the measures that matter for the job. This may include website traffic, enquiries, engagement, search visibility, media coverage, campaign results, email performance, lead quality or progress against a specific business goal.
Who is marketing strategy and support for?
It is useful for businesses, charities, founders, public sector organisations and growing teams that need clearer direction, stronger visibility and practical marketing support.
