Marketing Strategy and Brand Growth for Passive Fire NZ
Building visibility and credibility in the construction sector
Passive Fire NZ partnered with These Guys I Know to strengthen their brand and raise visibility and credibility in the construction sector.
To achieve this we implemented Tidy Little Package a structured, practical marketing solution designed to help businesses maintain a strong presence in market across all channels. For Passive Fire NZ, this meant starting with clarity of message, strengthening credibility signals, and making it significantly easier for construction partners and project managers to find them online.
These Guys I Know delivered marketing strategy, PR and digital growth initiatives for Passive Fire NZ to strengthen visibility and commercial performance.
The Approach
Through a 12-month partnership, These Guys I Know delivered strong measurable results using our Tidy Little Package model, which included:
● Strategic brand positioning
● Website rebuild and structural optimisation for search performance
● Creation and refresh of 60+ service, project and insight pages
● Development of a brand story video to communicate capability and trust
● Targeted SEO implementation focused on fire protection and compliance search
behaviour
● LinkedIn content strategy centred on project visibility and technical authority
● Conversion-focused messaging to support tender credibility and lead generation
● A comprehensive content strategy to raise engagement across social media, website and EDM.
● Quality content creation including video and photography + copy and blog creation.
This structured, “tidy” marketing system enabled Passive Fire NZ to move from fragmented
activity to a consistent, search-led digital presence.
The Results
The impact was measurable and significant:
● 73% increase in website sessions year-on-year
● 141% growth in traffic in the most recent 90-day period
● 43% increase in organic search traffic
● 85% growth in direct traffic, indicating stronger brand recognition
● Achieved #1 Google organic rankings for key passive fire compliance search terms
● 83,000 LinkedIn impressions driven by project storytelling and industry content
● 214% growth in LinkedIn followers, establishing the platform as a primary
awareness channel
The Outcome
By combining clear brand storytelling, a smarter website architecture and search-led content strategy, These Guys I Know helped Passive Fire NZ secure the number one spot in their sector and a strong reputation so as to build revenue.
With a strong digital foundation now in place through the Tidy Little Package, upcoming project showcases and technical insights are positioned to continue building long-term visibility, credibility and commercial growth.