Content Strategy & Creation

Content is one of the most powerful tools available to modern brands but without strategy, it quickly becomes noise.

At These Guys I Know, we deliver content strategy and content creation that’s grounded in clear thinking, purposeful storytelling, and commercial outcomes. We work with clients to define what to say, when to say it, where it should live, and most importantly  why it matters in the first place.

Our approach starts with strategy. We build content frameworks that align with business goals, audience behaviour, and channel requirements, then bring those strategies to life through high-quality content across digital, social, video, editorial, and campaign platforms. From shaping a brand’s content direction to delivering individual pieces, everything we create has intent.

We work with a trusted network of writers, producers, directors, designers, and digital specialists, enabling us to scale content creation to suit each brief from lightweight, always-on content through to fully produced campaigns. Every output is guided by strategy first, with a sharp focus on clarity, consistency, and impact.

For organisations needing flexible, modular content support, our Lightweight offering provides on-demand access to strategic thinking and execution allowing teams to move quickly while maintaining quality, consistency, and strategic direction.

Whether you need a clear content strategy, ongoing content creation, or a scalable solution that adapts to your needs, we help brands create content that works harder and lasts longer.