Content Strategy, Video & Production
Strategic content for modern brands
These Guys I Know creates strategic content for brands that need to be seen, understood and remembered. From video, photography and campaign assets to website copy, blogs and thought leadership, we help businesses turn clear thinking into content that works across search, social, media and sales. We also create website content, blogs and FAQs with SEO, GEO and AI visibility in mind.
These Guys I Know was born from media and is known for creating and delivering high impact content that connects brands with audiences.
Need high-quality content that actually drives business results? These Guys I Know provides professional content creation services for businesses and organisations - from strategic brand storytelling and website copy to video production, photography, design and digital content. Our production services are fast and efficient - delivering distinct on brand assets that achieve results.
Video
Corporate Brand Videos, Explainers,
How To Videos,
Advertisements,
Event,
Vox Pop.
Written Word
Website content optimised for SEO and GEO, Blogs, Advertorial, Brand Story, Team Bios, Thought Leadership and more.
Design
Brand Visuals,
Collateral,
Digital Assets,
Advertising Material,
Presentations,
Social Assets
Photography
Team Photos,
Brand Imagery,
Project & Case Study Imagery,
Visual Storytelling,
Editorial.
Content made with creativity and craft.
You care about how your brand looks and feels and so do we. These Guys I Know has been trusted with content creation for high-growth startups, enterprise brands, government departments, high-profile individuals, not-for-profits, content creators - and even mainstream media.
Our "creative about critical thinking" approach means every piece of content is designed to achieve a business objective - not simply look good. (Though it does always look good!)
Because These Guys I Know offers full service, not only do we create content but we can ensure that it performs. As award winning brand strategists we are able to align content with your brand and business objectives, driving meaningful engagement and results. As media experts, we have a deep and unique understanding of media channels - from influencers to large broadcast platforms and how they work together.
Beyond content creation services, These Guys I Know can provide full management and strategy services - creating, distributing, measuring and managing your content as part of an effective content marketing system. Or, we can simply deliver to you or your agency - ready to go!
We are fast and efficient - particularly through our Lightweight content creation service which focuses on short form digital content.
Why brands hire us : Speed, Quality and Scale.
You do not always need a months-long strategic rollout. Sometimes you just need high-
quality video content delivered fast and within a strict budget. We built our production
workflow to deliver exactly that.
● Fast Turnaround: Efficient, streamlined workflows that move projects from
camera to edit suite to final delivery in days, not weeks.
● Premium Quality: Sharp visuals, crisp audio, and professional color grading
using top-tier cinema gear and experienced local crews.
● Cost-Effective Rates: Smart, scalable production models that maximize your
budget. You pay for the screen value, not agency overhead.
How can we help? Let’s Chat.
Our Lightweight offering
For organisations needing engaging short form content, our Lightweight offering is a great solution, allowing teams to move quickly while maintaining quality, consistency, and strategic direction.
Whether you need a clear content strategy, ongoing content creation, or a one off piece of content - for media, brand, digital or social purposes - Lightweight by These Guys I Know is a great solution. From campaign assets to always-on content, Lightweight delivers content production designed for modern digital platforms.
Content created by These Guys I Know is always well researched, robust and engaging - delivered as high quality creative to help you carve out a distinct place in the market.
Our clients enjoy access to content creation across the full spectrum. We put things together!
Strong content can help your business -
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Generate leads
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Build trust
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Improve search visibility
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Increase engagement
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Support sales
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Strengthen brand
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Drive enquiries
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Improve conversion
FAQs About Content Strategy, Video Production and AI Visibility
Do you offer video production in Auckland and across New Zealand?
Yes. These Guys I Know creates video content for organisations in Auckland and across New Zealand, including campaign videos, interviews, website content, social video, brand stories, case studies and internal communications.
What is content strategy?
Content strategy is the thinking behind what you create, who it is for, where it should appear and what it needs to achieve. It helps make sure your content is not just busy, but useful, consistent and connected to your wider business goals.
What content does These Guys I Know create?
We create strategic content across video, photography, website copy, blogs, thought leadership, social media, campaign assets, EDMs and digital content. The format depends on what your audience needs to see, understand or act on.
Do you offer video production?
Yes. We create video content for campaigns, websites, social media, interviews, brand stories, case studies and internal communications. We can support the full process, from concept and scripting through to filming, editing and delivery.
What is the difference between content creation and content strategy?
Content creation is the making of the asset. Content strategy is the thinking that makes sure the asset has a clear role. At TGIK, we do both, so the work is creative, practical and connected to the bigger picture.
Can content help with SEO, GEO and AI visibility?
Yes. Clear website copy, blogs, FAQs, service pages, case studies and thought leadership help search engines and AI tools understand what your organisation does, who you help and why you matter.
Do you create social media content?
Yes. We create social content for platforms including LinkedIn, Instagram, Facebook, TikTok and YouTube. This can include campaign content, short-form video, captions, graphics, reels, carousels and content calendars.
Can you help us work out what content we actually need?
Yes. We can review your current content, identify gaps and recommend what to create next. Sometimes that means more video. Sometimes it means better website copy, clearer service pages, stronger case studies or content that supports PR, search and sales.
Do you do one-off content projects or ongoing content support?
Both. We can help with one-off projects such as a video, campaign or website content refresh, or provide ongoing content support as part of a wider marketing, PR or visibility programme.
How do you measure whether content is working?
It depends on the objective. We may look at website traffic, search visibility, engagement, enquiries, media pickup, social performance, email clicks, lead quality or how well the content supports a campaign or sales conversation.
Who do you create content for?
We work with businesses, charities, public sector organisations, founders, leaders and brands that need to be seen, understood and trusted. Our work spans strategy and execution, so we can help shape the idea and then make the content happen.
We have created and supplied content for
Sunday Star Times, Water Safety New Zealand, Coastguard NZ, Herald on Sunday, Transport New Zealand, TVNZ, SPP, Kinetic, Easily Said, TV3, Newsroom, Stop Press, NZ Business and more...
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