Tidy Little Package
Senior marketing thinking. A team to get it done. One tidy monthly fee.
It's a hectic time to be running a business - marketing tools are multiplying, attention fragmenting, channels increasing - and every day there's a shiny new tool to wrap your head around!
Exciting! But, with such complexity, comes a need to “keep things simple” and ensure that the basics are working for your business. We’ve worked out how to deliver that through our Tidy Little Package by These Guys I Know.
This full service retained package is designed to make sure you have the basics down, and, for most business owners, those essentials are clear. Consistent social content, a regular newsletter, fresh blog posts, and clear reporting, perhaps with the odd PR piece to drive your story home. All done well - with strong visuals, sharp writing, a clear sense of brand and a focus on driving outcomes - that’s a strong marketing function right thurr.
A Tidy Little Package by These Guys I Know delivers the core content and communications every brand needs to stay visible, relevant, and professional - in a repeatable manner. Senior and strategic marketing input, well managed for far less than the cost of a full time marketing hire. We are offering a strictly limited number of Tidy Little Packages.
“We’ve been supporting business owners for a few years now - and we realise that it’s not about trying to do everything - but about doing a few things well. Getting the basics done right, consistently - freeing you up to focus on other areas of your business."
- These Guys I Know
What gets taken care of
Social content
Strategic, on-brand social posts written, designed and scheduled for you. Generally a minimum of two posts per week, guided by the agreed content plan.
Search-friendly articles
Two original, useful and search-optimised articles for your website each month. Content that helps your customers, demonstrates your expertise and gives search engines—and AI platforms—more reasons to find and recommend you.
Website updates
We can handle the CMS side too, including uploading and formatting your new articles and making agreed content updates. Your website stays active without another job landing on your desk.
Monthly newsletter
A professionally written monthly newsletter featuring three to four concise stories, updates or insights, supported by relevant imagery and ready to send to your database.
Reporting that makes sense
We maintain a clear performance dashboard tracking the numbers that matter. No great swamp of data—just a straightforward view of what is growing, what is working and where we should focus next.
A monthly WIP with an actual human
Every month, a senior TGIK team member will walk you through performance, priorities and next steps. We’re also there as a sounding board when a marketing question, opportunity or idea appears.
PR opportunity spotting and outreach
We keep an eye out for credible stories and media opportunities that can extend your reach. Where there is a worthwhile story to tell, we’ll shape the angle and take it to relevant media.
For clients working with us over a six-month period, our package includes a commitment to secure at least one valuable PR outcome, subject—as always—to having a genuinely newsworthy story and editorial approval.
What does that give your business?
A marketing function that keeps moving, even when the rest of the business gets hectic.
It means:
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Your brand stays visible and active.
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Your website becomes more useful and discoverable.
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Your content builds authority rather than simply filling channels.
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Your customers hear from you consistently.
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Your marketing looks and sounds like one joined-up brand.
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You know what is working and what should happen next.
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Someone experienced is accountable for keeping it all on track.
In short: fewer loose ends, less stop-start activity and a much stronger marketing presence.
That’s a strong marketing function right thurr.
Who is Tidy Little Package for?
Tidy Little Package works particularly well for established and growing businesses that:
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Know they need consistent marketing but don’t have the internal capacity to deliver it.
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Have a marketing lead who needs an experienced team around them.
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Aren’t ready to employ a full marketing, content, design and PR team.
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Want senior input as well as people who can get the work done.
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Understand that good marketing builds through consistent effort—not random bursts of activity.
If you are simply looking for the cheapest way to fill a social media calendar, we probably aren’t your guys.
If you want a capable team to take ownership of your core marketing and keep improving it month after month, we should talk.
What tidy, consistent marketing can achieve
Passive Fire NZ
Through a 12-month partnership with Passive Fire NZ, These Guys I Know delivered strong measurable results using our Tidy Little Package model, which included:
● Strategic brand positioning
● Website rebuild and structural optimisation for search performance
● Creation and refresh of 60+ service, project and insight pages
● Development of a brand story video to communicate capability and trust
● Targeted SEO implementation focused on fire protection and compliance search
behaviour
● LinkedIn content strategy centred on project visibility and technical authority
● Conversion-focused messaging to support tender credibility and lead generation
● A comprehensive content strategy to raise engagement across social media, website and EDM.
● Quality content creation including video and photography + copy and blog creation.
This structured, “tidy” marketing system enabled Passive Fire NZ to move from fragmented
activity to a consistent, search-led digital presence.
Results
The impact was measurable and significant:
● 73% increase in website sessions year-on-year
● 141% growth in traffic in the most recent 90-day period
● 43% increase in organic search traffic
● 85% growth in direct traffic, indicating stronger brand recognition
● Achieved #1 Google organic (GEO ) rankings for key passive fire compliance search terms
● 83,000 LinkedIn impressions driven by project storytelling and industry content
● 214% growth in LinkedIn followers, establishing the platform as a primary
awareness channel
Other Examples
