The Future is Lightweight.
Lightweight Media is a content studio powered by These Guys I Know. Lightweight focuses on entertainment content and short form, fast turn around video and lifestyle content. It's built for a social first, digital age.
Lightweight adopts a creator mindset for brands, offering end-to-end video and content production, with a level of quality second to none. The name Lightweight speaks not only to the type of content we can create - but to the production behind the scenes. We are deliberately agile, flexible and fast. We deliver cost efficiency and great results for clients. Channel agnostic, Lightweight creates content for social media (TikTok, Instagram, LinkedIn, Facebook - you name it!), websites or even broadcast, including brand funded content options for brands and partner agencies. We create assets to support storytelling - including publicity campaigns and editorial coverage.
Lightweight sits alongside Heavyweight Media - also created by These Guys I Know, a content studio that focuses on longer form, factual content. Heavyweight with Dave Letele was our debut series.
Built on Experience.
You’re in great hands. Lightweight Media is led by award-winning Creative Director Ant Farac, whose work spans iconic New Zealand shows like (Bro’Town), original content (Heavyweight with Dave Letele), and major brand transformations - from 3 News to Newshub, and TV3 to Three amongst others.
Through Lightweight we’ve directed, edited, and designed for cross-platform campaigns, title sequences, and branded entertainment, including TVNZ’s Duckrockers and Snackmasters. We’ve created branded content and material including social media campaigns and assets that have delivered millions of impressions for clients and measurable results. These Guys I Know used Lightweight Media to create assets for the Parris Goebel founded World Dance Crew Championship and the launch of Z Manu World Champs - delivering social first success stories for our partners!
Because Lightweight Media is powered by These Guys I Know - an award-winning brand consultancy, we understand where content fits in your marketing mix and deliver fast results with long term value. We believe that quality sends cues about your business - and we can help with that. These Guys I Know can even develop your entire content strategy - with Lightweight efficiently creating your assets.
Why you should use Lightweight Media for your content.
LIGHTWEIGHT MEDIA IS A ONE-STOP SHOP FOR CONTENT. From initial concept through to production, delivery, and performance – we cover the full content mix under one roof. Creative, strategy, production, and delivery - all working together. LIGHTWEIGHT MEDIA STANDS OUT FOR ITS CALIBRE OF WORK. Award-winning creative leadership and top-tier creators ensure content is executed to an exceptional standard, even at speed. LIGHTWEIGHT MEDIA OFFERS FAST TURNAROUND, AGILE DELIVERY. Designed for the pace of today’s content landscape, Lightweight moves fast without sacrificing quality or meaning. LIGHTWEIGHT MEDIA IS EFFICIENT BY DESIGN (COST & APPROACH). Lightweight was built for the realities of today’s content demands: smarter budgets, leaner production, and faster delivery. Expect high-quality work without the heavy overhead. LIGHTWEIGHT MEDIA OFFERS TRUE CREATIVE THINKING, NOT JUST OUTPUT. Strategic ideation and inventive storytelling sit at the heart of every project – not just execution. LIGHTWEIGHT MEDIA OFFERS FLEXIBLE PRODUCTION MODELS (INCLUDING A.I) From traditional filming to AI-enhanced workflows and smart repurposing – production is adapted to meet your needs, budget, and timeline. LIGHTWEIGHT MEDIA OFFERS END-TO-END CAPABILITY : BROADCAST TO SOCIAL. Whether it’s a high-production brand series or bite-sized digital content, Lightweight covers the full spectrum – from screen to scroll. LIGHTWEIGHT MEDIA OFFERS LEAN LIGHTWEIGHT TEAM STRUCTURE. A nimble model with senior talent embedded at every level – so you get more value, less overhead. LIGHTWEIGHT MEDIA OFFERS ENTERTAINMENT-DRIVEN ENGAGEMENT. The team behind Lightweight has helped launch some of New Zealand’s biggest entertainment formats. We understand how to craft content that entertains while it engages – because attention is earned, not assumed. LIGHTWEIGHT MEDIA IS ON-DEMAND. ALWAYS READY. Lightweight is a flexible, on-demand content partner – available for both short-term campaign needs and ongoing brand storytelling. Whether you're looking for a one-off piece or a long-term content solution, we’re ready now. PLATFORM & CHANNEL EXPERTISE. Deep knowledge of where and how content lives ensures it’s not only made well, but made to work. (Powered by These Guys I Know we are able to tap into their extensive knowledge of marketing and channel strategy) STRATEGIC LONG-TERM VIEW. Not just short bursts of attention – Lightweight content ladders up to brand strategy, contributing to ongoing relevance and engagement. BRAND LED THINKING. Every piece of content considers your brand’s strategy, tone, and business objectives – not just made to “fill the feed.” (We’re powered by expert brand agency These Guys I Know - so we understand this space well!) CONTEXTUAL INTELLIGENCE. Deep experience in both brand and media worlds means content is created in context: fit-for-purpose, fit-for-platform, and aligned with broader communications goals.
We Make:
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Social-first content (for Insta, TikTok, LinkedIn and more)
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Brand mini-series and episodic storytelling
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Corporate videos (corporate but not boring)
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Event and community-led storytelling
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Distribution-ready content for digital campaigns
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Brand-funded content and assets
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Standalone assets or content suites for larger brand pushes
Contact Us.
If you would like to work with us - we would love to chat.
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