Lightweight
Content creation and video production Auckland
Lightweight is the on-demand content creation and video production studio powered by These Guys I Know — built to create high-quality, social-first content at speed and at scale.
Designed for a digital-first world, Lightweight delivers content creation for brands across New Zealand and Australia, focusing on short-form video, entertainment-driven storytelling, branded content, and fast-turnaround creative for platforms like TikTok, Instagram, LinkedIn, Facebook, YouTube, websites, and broadcast. We create content designed to engage audiences and deliver measurable results.
On-demand content creation, delivered at scale
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Agile by design, Lightweight combines creative thinking with efficient production models to deliver cost-effective, high-impact content without unnecessary overhead.
​Lightweight sits alongside Heavyweight Media - also created by These Guys I Know, a content studio that focuses on longer form, factual content. Heavyweight with Dave Letele was our debut series.
Scalable content production for modern brands
Lightweight adopts a creator mindset for brands, delivering end-to-end content production — from concept through to filming, editing, delivery, and optimisation.​
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We produce:​​
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Commercials
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Branded entertainment and short-form video
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Broadcast-ready brand-funded content
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Social media content and campaign assets
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Digital and website content
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Campaign support materials and publicity assets
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Channel agnostic and platform aware, Lightweight creates content that works wherever it lives — from screen to scroll.
Built on proven creative and media experience
Lightweight is led by award-winning Creative Director Ant Farac, whose work spans iconic New Zealand entertainment including Bro’Town, original factual series such as Heavyweight with Dave Letele, and major brand transformations across New Zealand media including TV3 and Newshub.
Through Lightweight we’ve delivered cross-platform campaigns, branded entertainment, title sequences, and social-first creative for partners including:
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TVNZ (Duckrockers, Snackmasters)
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STAR RV
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Newsroom
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World Dance Crew Championship
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Thanks Driver - KINETIC
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Z Manu World Champs
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Our work has generated millions of impressions and measurable engagement for clients across entertainment and brand sectors.
Lightweight sits alongside Heavyweight Media — our long-form factual content studio — giving brands access to both agile short-form production and premium long-form storytelling.
Content that supports strategy, not replacess it
Because Lightweight is powered by These Guys I Know — an award-winning brand and strategy consultancy — every piece of content ladders up to a bigger picture.
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We understand how content fits within:
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Brand strategy
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Marketing campaigns
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PR and communications
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Media partnerships
These Guys I Know can develop your full content strategy — and Lightweight delivers the assets efficiently and at scale.
Fast, agile & efficient by design
Lightweight was built for the realities of modern content demands: leaner budgets, shorter timelines, and constant platform evolution.
We offer:
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​Fast turnaround production
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Flexible crew models
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AI-enhanced workflows where appropriate
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Smart repurposing and content iteration
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Senior creative leadership embedded at every stage
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You get high-quality output without heavy production overhead.
Entertainment - driven engagement
The team behind Lightweight has helped launch some of New Zealand’s biggest entertainment formats. We understand how to craft content that earns attention — because attention is earned, not assumed.
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Our approach blends:
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​Entertainment instincts
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Strategic brand thinking
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Platform fluency
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Audience insight
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The result is content that engages, not just fills feeds.
Flexible, on-demand content support
Lightweight is available for:​
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One-off campaign bursts
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Ongoing social and content production
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Always-on brand storytelling
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Partner and agency collaboration
Whether you need a single high-impact asset or a repeatable content engine, Lightweight is ready.
Featured in
Lightweight has been profiled in leading industry publications including StopPress and Campaign Brief, recognised for its flexible, modern approach to scalable content production.
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Contact Us.
If you would like to work with us - we would love to chat.​
Click here. We'll get back to you as soon as possible!