When makeup artist and pioneering business leader Emma Peters envisioned a beauty brand that seamlessly blended high performance with conscious consumerism and environmental responsibility, she partnered with These Guys I Know for strategic support in launching Aleph.  We worked with Emma to carve out a unique market position for Aleph Beauty, ensuring it stood out in the competitive clean beauty landscape through strong initial communications and creative assets. We developed a compelling brand strategy that embodied the company's values, focusing on key messages of multi-tasking, ethical sourcing, and sustainable beauty products, implementing an approach that immediately resonated with conscious consumers. Aleph Beauty successfully launched with a strong market presence, a loyal and engaged community, industry recognition, and media that cemented its reputation. Since then, Aleph has built to be a leader in the beauty space - we are so proud to have been involved at this brand’s inception and go to market. 

 

Emma Peters - “I’m forever grateful to have connected with you and had you on board in those early stages!” (and we still wear Aleph to this day! Find out more https://alephbeauty.com/)