GEO search & AI Visibility
Build a brand AI can TRUST
The way your brand is searched for and discovered has changed.
People are increasingly asking AI platforms like ChatGPT, Gemini, Claude and Perplexity who
they should buy from, work with and trust. Those AI platforms don't simply rank websites. They
recommend brands they recognise as credible, authoritative and well-supported across the web.
These Guys I Know helps organisations build the authority, visibility and digital footprint that
improves AI discoverability and increases the likelihood of being recommended.
This is more than SEO.
Traditional SEO focused on helping people find your website.
GEO focuses on helping AI understand your business.
That requires much more than keywords. It means creating a connected digital presence where
your messaging, reputation, content and third-party credibility all reinforce one another.
We specialise in bringing those pieces together.
Our search & AI visibility services
AI Discoverability Audit
Understand how AI currently sees your organisation.
We assess how leading AI platforms reference your business, compare your visibility against
competitors, identify messaging gaps and provide practical recommendations to improve your
digital authority.
GEO Strategy
A practical roadmap for improving AI visibility.
We identify where your digital footprint is helping or hurting your brand and develop a prioritised
strategy across communications, content, PR and digital channels.
AI-Ready Content
Create content that works for both people and AI. From website copy and thought leadership to FAQs and pillar content, we produce content designed to communicate expertise clearly while strengthening AI retrieval and recommendation.
Earned Media & Authority Building
Independent credibility matters. We develop earned media strategies that increase authoritative mentions, strengthen yourreputation and build the third-party validation that supports AI understanding.
Messaging Architecture
Say the right thing everywhere.
We create clear messaging frameworks that ensure your organisation communicates
consistently across your website, media coverage, social channels and marketing.
Digital Authority
Build a stronger online footprint.
We help organisations strengthen the wider ecosystem around their brand through citation
strategies, partnerships, expert positioning, speaking opportunities and authoritative content.
Why These Guys I Know
As integrated communications specialists - we are not an SEO agency trying to learn PR - nor a
PR agency trying to sell AI - we have always focused on all parts of the communications mix.
That means we understand how reputation, earned media, content, brand strategy and digital
communications work together to build authority.
GEO isn't a standalone tactic. It's the outcome of joining all the dots to elevate your brand and
business success.
Our clients don't simply publish churn out more content nor just focus on driving PR - we help
them to build stronger brands. When it comes to GEO that means:
● Greater AI discoverability
● Stronger authority signals
● Better media presence
● More consistent messaging
● Improved digital credibility
● Increased recommendation
FAQs
What is GEO?
GEO stands for Generative Engine Optimisation. It is about helping your brand show up accurately in AI-generated answers from tools like ChatGPT, Gemini, Perplexity and Google AI search.
What is the difference between SEO and GEO?
SEO helps your website appear in Google search results. GEO helps your brand be understood and referenced by AI tools. The two work together, because AI tools often rely on clear website content, trusted third-party mentions, media coverage and consistent online information.
Can PR help with AI visibility?
Yes. Strong PR can support search and AI visibility because third-party coverage helps build authority and trust. When your brand is mentioned in credible places, it gives search engines and AI tools more context about who you are and why you matter.
How do I know if my brand is showing up in AI search?
We can test how your brand appears across AI tools and search engines, including what they say about you, whether the information is accurate, and which competitors are being recommended instead.
What is included in a Search & AI visibility audit?
An audit can include a review of your website content, service pages, FAQs, blog content, search terms, Google visibility, AI-generated answers, media coverage, third-party mentions and gaps in your digital footprint.
Can These Guys I Know help us create content for SEO & GEO?
Yes. We've already done it for all of our clients and we can do it for you too. We can write or improve website copy, service pages, blogs, FAQs, case studies and thought leadership content so your brand is easier for people, search engines and AI tools to understand.
Can These Guys I Know manage it all for us?
Yes. We can help with the strategy, audit, content, PR planning and ongoing visibility work, then connect it back to your wider marketing activity.
