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We joined the World Dance Crew Championships just a month out to help elevate the very first international event of its kind in Aotearoa. We know how to show up fast, plug in instantly, and deliver work that drives hype and engagement where it matters.

Originally brought in to lead PR, These Guys I Know rolled out a national media campaign securing widespread coverage across primetime TV, radio, and digital, positioning the event as a landmark moment for New Zealand. From feature interviews with local dance crews to headlines across major outlets we delivered a multi-layered communications plan and widespread reach.

But we didn’t stop there. To amplify the event further, we jumped into social media creating and posting daily content, driving engagement with key audiences. In just 14 days, WDCC reached over 2.5 million views across social platforms, showcasing not just the scale of the event, but of dance crews and dancers from across Aotearoa and the world.

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Themes: Publicity, Social Media, Content Production, Launch, Comms Strategy.