PR & Media Relations Agency Auckland & New Zealand
PR that performs. Built for a modern era.
These Guys I Know provide public relations and communications services for organisations across Auckland and New Zealand. We work as a strategic alternative to traditional PR agencies, offering senior-led thinking, flexible delivery, and a focus on measurable outcomes. Our experience in integrated marketing and brand strategy means we can go well beyond traditional PR.
Strategic public relations and media engagement that drives results
These Guys I Know offer earned media, owned media and paid media services. With earned media (of which PR is a large component) we elevate brands and business profiles through publicity and PR - we then draw on years of integrated marketing expertise and digital channel experience to amplify this coverage, connecting dots to strengthen your market position. This is particularly important when it comes to AI Discovery and GEO.
Modern PR is multi-channel storytelling. It’s about shaping perception across earned media, digital platforms, partnerships, stakeholder engagement, and real-time conversations. It requires strategy, timing, accountability, and measurable impact. These Guys I Know approach PR with the knowledge and expertise of integrated communications specialists.
At These Guys I Know, we deliver strategic public relations and communications programmes for both individuals and organisations that build credibility, raise profile, and create real business momentum.
These Guys I Know deliver the services of a PR agency — but with a more flexible, strategic, and performance-driven approach. This includes our unique pay for performance model. Whilst PR is earned and cannot be guaranteed - if we take on your work and don’t deliver a
result, we do not charge. Find out more and book an AI Discovery audit of your brand by reaching out to hello@theseguysiknow.co.nz
A professional PR Agency aligned with outcomes
These Guys I Know offer a performance-based Public Relations and Communications service. Clients across all kinds of industries access These Guys I Know PR offering as a stand alone service - or integrated as part of a strategic communications approach.These Guys I Know is a modern media company recognising that public relations today is far more complex than securing coverage. PR is an essential part of earned media and drives AI Discovery and GEO results. As an integrated communication agency, These Guys I Know is able to support your business to achieve
great results in this space.
We operate on a pay-per-success model - because PR should be accountable.
Rather than traditional retainers with vague outputs, These Guys I Know offers a performance-based PR approach focuses on agreed outcomes and measurable results. We align our work directly to your commercial, reputational, or brand objectives. We are business owners and, like you, are focused on results and return on investment. If we do not obtain coverage - we do not charge.
We deliver great results for:
● Founder-led businesses
● International brands looking for a storyteller with high cultural integrity
● Large Enterprise
● Sports and cultural properties
● Purpose-led organisations
● Campaign-led initiatives
PR Campaigns That Deliver Results
Our work includes PR campaigns such as Z Manu World Champs, Water Safety New Zealand, thl and oVRcome, where we have delivered national and international media coverage, audience engagement, measurable impact and award winning campaigns.
Our PR services
We work across:
● PR strategy and communications frameworks
● Media relations and press office management
● Campaign storytelling and launch PR
● Thought leadership and founder profiling
● Internal communication and stakeholder engagement.
● Reputation and issues management
● Integrated digital PR and content strategy + creation
Our work has generated millions of dollars in earned media value, national and international coverage, and long-term brand equity across sport, culture, media, health, tourism, and purpose-led organisations. But, coverage alone is not the goal. As brand strategists These Guys I Know believe in high performance PR to drive positioning. You can read more about that here.
Interested to talk further to see how we can add value? We would love to chat.
