PR & Media Relations Services

Public relations is about more than press coverage, it’s about shaping perception, building credibility, and telling the right story at the right time.

 

At These Guys I Know, we deliver strategic public relations and communications programmes that raise profile, build trust, and create momentum for brands, founders, and organisations. From large-scale campaigns to reputation-shaping moments, we help our clients define their narrative and ensure it cuts through.

We work across PR strategy, media relations, storytelling, and campaign communications, supporting brands to launch, grow, respond, and lead conversations in market. Our work has generated millions of dollars’ worth of earned media, national and international coverage, and long-term brand equity for clients across sport, culture, media, health, tourism, and purpose-led organisations.

 

Our approach to PR is grounded in strategy. We start by understanding the business or organisational objective, then build a clear communications framework that guides messaging, media engagement, and content. Editorial coverage is part of the mix — but never the whole story. We believe effective public relations should also deepen audience connection, strengthen partnerships, align internal teams, and support broader marketing and brand goals.

Recent work includes delivering PR-led campaigns and media strategies for initiatives such as Z Manu World Champs, Thanks Driver, and World Dance Crew Championships, where storytelling, media engagement, and audience-first narratives played a critical role in driving visibility and impact.

 

If you’re looking for PR that’s thoughtful, strategic, and deeply connected to your wider brand and marketing efforts, we partner with you to build stories that travel — and reputations that last.