Strategic Partnerships & Sponsorships
The right partnerships are based on strong value exchange.
Strategic partnerships do more than put two brands together. They extend your reach, introduceyou to new audiences, strengthen your brand and create opportunities for growth.
At These Guys I Know, we identify, develop and negotiate strategic partnerships that deliver
meaningful value for everyone involved.
We bring together commercial brands, businesses, sporting organisations, media, talent and not-for-profit organisations to create collaborations built on shared ambition, complementary strengths and genuine brand alignment.
From securing sports sponsorships and commercial brand partnerships to developing brand-funded content, broadcast integrations and collaborations between businesses, community organisations and not-for-profits, we have a proven history of turning the right connections into valuable partnerships.
The power of strategic partnerships
A well-considered partnership can supercharge your channel strategy and reach.
It can help you:
● Extend your reach: Connect with new audiences, communities and markets through established networks and shared channels.
● Strengthen your brand: Build credibility, relevance and positive associations through the organisations and people you partner with.
● Create a brand halo: Benefit from the reputation, values and influence of a like-minded partner.
● Amplify your channels: Create opportunities across social media, content, traditional media, broadcast, events and other communications channels.
● Unlock new opportunities: Bring together complementary resources, expertise, audiences and networks to achieve more.
Realising the true value of a partnership.
As brand strategists, These Guys I Know recognise that valuable partnerships aren't about just putting a logo on collateral.
They're about finding a genuine connection between two organisations and understanding what each can bring to the relationship.
Alignment matters. Shared values, reputation, personality and audience affinity are just as important as reach and visibility.
These Guys I Know follows the idea that “a brand is everything you do” - this extends to who you associate with.
When working on partnerships These Guys I Know are trusted to identify the right brand fit, the right opportunity and a compelling reason for both parties to work together.
Bringing brands and content together
Some of the most powerful partnerships happen when brands become part of the story.
Brand-funded content, branded entertainment and broadcast integrations create opportunities for brands to connect with audiences in ways that go beyond traditional advertising.
Drawing on our experience in television, media and content development, we understand how to bring together brands, broadcasters, producers, platforms and audiences to create commercially valuable content partnerships.
From television sponsorships and programme integrations to digital content collaborations and branded storytelling, we help identify the opportunity, shape the proposition and negotiate partnerships that work creatively and commercially for everyone involved.
From opportunity to agreement
We work across the partnership development process, from identifying the right opportunity through to negotiating the commercial terms and helping secure the deal.
Our work includes:
Partnership strategy
Defining your business objectives and identifying the types of sponsorships and strategic partnerships that will help you achieve them.
Opportunity identification
Researching and identifying potential partners across commercial brands, sports, media, broadcast, talent, community and not-for-profit organisations.
Brand and values alignment
Assessing audience fit, shared values, reputation and the potential for a meaningful relationship.
Value exchange
Establishing what each party brings to the table and assessing the commercial and strategic value of the opportunity.
Proposition development
Building a compelling partnership proposition that clearly articulates the opportunity and benefits for both parties.
Introductions and relationship development
Opening the right doors, making connections and developing relationships with prospective partners.
Negotiation and deal development
Leading conversations and negotiating sponsorship rights, benefits, deliverables, investment and commercial terms.
Brand-funded content and media partnerships
Identifying and developing opportunities for brands to partner with broadcasters, content producers, publishers and digital platforms. This includes branded entertainment, television integrations, sponsored content and collaborations that bring brands and audiences together.
Partnership management and leveraging
Making sure your partnership delivers on its potential. We help manage the relationship, maximise the value of the agreed rights and benefits, identify opportunities to extend reach and engagement, and ensure your brand is represented and managed appropriately throughout the partnership.
From activation and content opportunities to ongoing relationship management and identifying ways to add further value, we help make every partnership work harder.
How we work. How we're paid.
Our commercial model is straightforward. We charge a success fee based on the value of the partnership we help secure.
Our indicative success fees are:
● 15% for partnerships up to $50,000
● 10% for partnerships between $50,001 and $250,000
● 5–7.5% for partnerships over $250,000
For more complex engagements, an upfront strategy or development fee may also apply.
Our fees reflect the work involved in identifying the opportunity, understanding the motivations of both parties, developing the proposition, establishing the value exchange and negotiating the commercial terms to help secure the agreement.
Terms and conditions apply. Fees are agreed as part of each engagement.
Make the right connections count.
Whether you're looking to attract sponsors, secure a sports sponsorship, develop a commercial brand partnership, find a not-for-profit partner, create brand-funded content or make more of therelationships you already have, we can help you find the right fit and make it happen.
Good relationships create opportunities. Strategic partnerships turn them into value.
Talk to us about what you're looking to achieve.
