Easily Said – Empowering Confident Communicators with Jason Gunn.

Beloved New Zealand television personality Jason Gunn came to These Guys I Know looking for support with business strategy.  He was very well known in New Zealand and, having stepped down from key broadcast roles, was supporting people with communication and public speaking coaching. He wanted to strengthen this offering and turn it into a profitable business for future. These Guys I Know provided an overview of personal brand positioning and a recommendation for strategy moving forward - ultimately, recommending the creation of a standalone business brand outside of “Jason Gunn” so as to create a sustainable and scalable business model - and a vehicle which Jason could build equity in.  We created the brand “Easily Said” which would of course be ‘founded’ by Jason Gunn. 

 

We developed a brand that encapsulated Jason’s approachable style and positivity, crafting key messaging that highlighted the transformative benefits of his coaching and the wonderful experience that is working with Jason Gunn! We centred his offering around connection between humans, which fits perfectly with Jason’s view of the world.  Beyond brand (including name and logo) we provided launch strategy, PR, social media set up guidance and business advice going forward. These Guys I Know also embedded a Sales Consultant during initial stages of growth of Easily Said to convert interest into bookings.

 

Today, Easily Said is a popular and well known brand in the communication coaching market, attracting a steady flow of clients eager to improve their public speaking and communication skills. Jason Gunn and Easily Said empower countless individuals and organizations to become more confident and effective communicators - importantly, it has created a clear pathway for business success for Jason, who we are so proud of! He’s a national treasure you know! 

 

Themes : Personal Brand, Business Strategy, Communications, Coaching, Launch, Go to Market, SME

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