New Zealand’s largest production company, South Pacific Pictures (SPP), turned to These Guys I Know to embark on a bold rebrand to mark its 35th year in operation. As an industry leader with over 6000 hours of world-class television and film, SPP’s new identity reflects its evolution and ambition in a rapidly changing media landscape.

​

These Guys I Know worked to craft a refreshed brand that honors its rich legacy while positioning it for the future. Gone is the iconic "starfish" logo, replaced with a sleek, modern typographic mark—“SPP”—a nod to the name widely used in the industry. The company’s tagline has also evolved from “Turning Dreams to Drama” to “More to See”, signaling its expanded content offerings beyond high-quality drama to include reality, documentary, and live events.

​

SPP’s rebrand goes beyond aesthetics; it’s a strategic statement of confidence and adaptability. The company has embraced new formats such as The Traitors, Dog House, and Snackmasters, while also leveraging digital platforms, including the global release of classic Shortland Street episodes on YouTube. The refresh is about more than just external perception—it's about inspiring the people behind SPP’s success, from writers and cast to crew and collaborators.

​

The rebrand reflects a commitment to embracing both the challenges and opportunities of the industry’s future.