In 1984 Apple launched their new Macintosh computers through a 60 second advertisement in the Super Bowl. Their ad “1984” cost 1 million to make, was directed by Ridley Scott and is still considered the most effective Super Bowl ad of all time - introducing their new product range of “macs” ………she says, happily typing from her mac, nearly 40 years later.
In terms of advertising and effectiveness, the Super Bowl has always been in a league of its own. It’s no surprise that events drive viewing - a royal wedding might pull 30million in the US (Meghan and Harry did), funerals too - (Michael Jackson, Princess Di both averaged around the 30 mill mark also) but in today’s fragmented and on-demand world - an "event " that pulls such a huge audience together at one particular moment, to share the experience together at the same time, is quite the feat.
The numbers around the Super Bowl are eye boggling. Literally. And brands pay A LOT for those eyes.
A 30 second spot can cost up to $7million (that's just for 30 seconds of airtime, not the production of the commercial itself). So, let’s say you spend $3million on production (modest probably, but for the sake of this exercise) - that's $10million to reach approximately 100million eyeballs with one play of your ad. Add amplified secondary opportunities - including people rewatching (yes, rewatching!) ads online or reading about the ads through the millions of dollars in coverage that follows - it is little wonder that the Super Bowl is considered to behold the most lucrative commercial airtime in television.
Read more, this article was published on Newsroom - https://www.newsroom.co.nz/super-bowl-sells-chips-soft-drinks-and-the-metaverse
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