When it comes to Business to Business (B2B), an area of specialisation for These Guys I Know, the #1 driver of success is TRUST. Ultimately, that a client feels safe doing business with you. Personal drivers are taking increasing priority in the buyer journey.  This is a key focus area for These Guys I Know - and it’s particularly important when clients are doing things like putting their story out into the public arena, but also in general - when they are spending their valu