​​ At These Guys I Know we built our service offerings to address pain points we had when client side. A biggie was PR. Paying, relatively significantly, for press releases to be written and distributed that didn't get picked up - that drove us absolutely nuts! 🤯 Not so much that there wasn't the pick up - but there didn't seem to be much concern or accountability about that. It seemed to us that when it came to PR,  the client / agency model wasn't actually incentivised to