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ALL HAIL TINA FROM TURNERS! A TRIUMPH FOR BRAND.
Today we found ourselves thinking about Tina from Turners. This isn’t unusual. She is often on our minds. Because, Tina from Turners...

These Guys I Know
Nov 18, 20232 min read


CREATING A NATION OF BLOCK-A-HOLICS. BLOCK NZ LAUNCH
In 2012, MediaWorks TV embarked on a transformative journey, strategically placing local content at the forefront of its programming....

These Guys I Know
Nov 18, 20233 min read


MAKING ROOM FOR QUALITY JOURNALISM. NEWSROOM BRAND.
Problem : Increasing distrust of media as a result of a number of issues including increased sources and digital landscape - focus on...

These Guys I Know
Nov 18, 20232 min read


DUCKROCKERS - BACK TO THE 80'S! OPENING TITLES & GFX
We're 80's kids and were big fans of the movie Sione's Wedding back in the day - so we were pleased to contribute to Duckrockers - the...

These Guys I Know
Nov 2, 20221 min read


DRIVING YOUR STORY THROUGH PR. RISKY BUSINESS OR BENEFITS GALORE?
These Guys I Know is not a PR Agency in the traditional sense (to be fair - we’re not particularly traditional in any sense!), but we...

These Guys I Know
Jul 26, 20225 min read


WE WATCHED THE SUPER BOWL. WELL, THE ADS AT LEAST.
In 1984 Apple launched their new Macintosh computers through a 60 second advertisement in the Super Bowl. Their ad “1984” cost 1 million...

These Guys I Know
Mar 8, 20222 min read


ALL HAIL THE "PROCESS OF DESIGN SQUIGGLE".
This pretty basic looking scribble brings us comfort and is a constant source of reference when up to our eyeballs in a project. We are...

These Guys I Know
Mar 8, 20222 min read


TO EXPLORE OR EXPLOIT? IN SEARCH OF THAT ELUSIVE HOT STREAK.
Jackson Pollocks famous drip paintings were created within a 3 year period of intense focus during his career, considered now as his "hot...

These Guys I Know
Jan 25, 20222 min read


PERSONAL BRANDING - SELF-AWARENESS AND REFLECTION IS THE KEY.
Working on personal brand projects for clients recently, I realised that the greatest tool you can have in personal branding is...

These Guys I Know
Jan 1, 20222 min read


AMANDA "IS" REMINISCING ABOUT SOCIAL MEDIA AND THE DECISION TO "DO TWITTER"
This article was written in 2017. Still felt relevant, might delete later. Logging on to Facebook this morning I was served a cute video...

These Guys I Know
Nov 1, 20174 min read
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